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Role Expectations: 
  • Role reports to the Director of Marketing
  • Traffic campaigns to all our mobile app ad networks and DSPs 
  • Conceptualize, Develop, and Execute user acquisition campaigns across FB, Google, DSPs, networks, and other paid channels for mobile apps
  • Research and Evaluate new user acquisition channels
  • Evaluate current channel performance and recommend long-term strategies
  • Overhaul existing ads systems and execute new ad campaigns
  • Use insights from marketing data, user data, and competitor analysis to propose product improvements that will help the company reach OKRs including retention, LTV, & CPI goals
  • Monitor, Tweak and Cultivate new audiences for targeting 
  • Generate progress reports, projections, and recommended improvements
  • Build weekly reports by country 
  • Manage partnerships with external agencies and vendors 
  • Work with creative agencies and contractors to build new video and banner ads 
  • Demonstrate the ability to effectively manage and optimize acquisition budgets
  • Create new store descriptions for international markets for ASO purposes 

Preferred Qualifications:
  • Minimum 2+ years working in mobile app User Acquisition or Display ad trafficking 
  • Entry-level photo and video editing skills
  • Experience building new creatives with Fiverr, Billo, and external platforms/agencies a plus 
  • Data-oriented and pays close attention to detail
  • Technical background a plus
  • Fluency in Spanish, Portuguese, or German a plus, but not required
  • Experience with:
  • Android and IOS campaigns 
  • Running mobile app user acquisition campaigns in International markets 
  • MMPs such as Kochava, Appsflyer, Adjust, Singular, etc. 
  • DSPs and ad networks 
  • Facebook App Install Ads
  • Google Universal App Campaign 

Benefits:
  • Participation in the Company's Equity & Token Plan
  • Work with highly curated high caliber people
  • Celebrate Employee personal milestones
  • Remote Team Building Activities Every 6-8 weeks
  • Virtual Happy Hours & Team Events
  • Bonus.ly - We use Bonus.ly as a way to recognize and reward employees for their hard work + commitment 
  • Bi-Weekly Virtual Yoga + Meditation Classes
  • We follow the “12 pm to 1 pm CST Break” - no meetings during this time to encourage team members to take a break in their workday!
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