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Baymard Institute exists to help e-commerce sites make research-based decisions about their end-user experience
Baymard conducts original large-scale research studies on all aspects of the e-commerce user experience – from form fields to the entire mobile experience. The research results are published as articles, reports, and benchmark databases.
We believe in what we call “actionable research” – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.