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Marketing Coordinator for Small SaaS Contest Platform

KickoffLabs

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Full-TimeSales and MarketingAnywhere in the World
Hello there!

I'm Josh Ledgard and I'm one of the founders at KickoffLabs. We make it quick and easy for our customers to set up their own online giveaways and contests in minutes without any technical skills.

It's our belief that the best marketing is engaging and educational. We want our own efforts to reflect that across the board and need someone like you to help!

Who are we looking for?

The kind of person that likes to have their hands in a little bit of everything. You're someone that would like to work closely with the founders (me :) ) on projects that can have a meaningful impact on results. Finally - we look for people that have an interest in self-improvement, people that have demonstrated they seek out opportunities to learn new skills and improve their existing talents.

You must have had experience managing Facebook & Google ad campaigns, social media channels, SEO, and content marketing. It doesn't have to be a lot as we expect you'll be learning a lot on the job.

You'll work directly with me to execute our marketing initiatives in 2022. This is your chance to improve your marketing skillset across the board and dig deeper into your personal growth areas.

***The Role***

Manage & Improve Advertising
Our ideal candidate would have experience managing Google and Facebook advertising campaigns for an online business. You’d be responsible for managing an advertising budget between $2,000 and $3,000 a month, improving the copy/creatives, and reporting results regularly. 

Customers/Audience Engagement
Connect and engage with our audience on a regular basis via social media, emails, and customer demos. Measurement would include engagement (clicks/shares/likes/comments/open rate/etc.). 

Regular Blog/Podcast Content Creation
Maintain our average of 2 blog posts per month that range from “how-to” guides with KickoffLabs to “marketing best practice” guidance. You'd be working to research and develop articles, find top customers to appear on our podcast, and generate re-usable case studies. 

Refresh and Create Marketing Site Content
Work with our team to identify new feature work, SEO opportunities, recorded demos, and advertising landing pages that need to be created or refreshed. Write the content and generate the outline/visuals for the content that will be published to our marketing site for new or missing feature pages.

Special Projects
There's always a bunch of cool opportunities we can experiment with. For example: We'd love someone to manage regularly running our own contests. :)

***Requirements***
  • Have managed paid Facebook and Google ad campaigns. 
  • Excellent written & spoken communication style 
  • Has researched and delivered content for blog posts or marketing sites in the past. 
  • Experience recording video demos. 
  • Self-motivated and work well independently
  • Comfortable working remotely (we don’t have an office)

Bonus Points
  • You’ve got a pet (+5)
  • Entrepreneurial background (+5)
  • Experience with visual website or Landing page building tools. (Leadpages, unbounce, Wix, Squarespace, etc) (+5)
  • Experience with tools similar to AHref, Trello, Helpscout, ConvertKit, and Zapier (+5)
 
***The Offer 📑***
We’re trying to build a great team with talented people. We’d like you to help us on this mission. Here are some of the core principles of working with our team
 
Work-life Balance & Flexible Hours⏰
We are a remote-first company, we believe in focusing on working with the best talent no matter where you are located. We will make it work. We respect time zones and try our best to provide flexibility in your daily work life. 

PTO & Holidays🏖
We work hard to make sure that we create a balanced environment that helps you avoid burnout.  Just make sure to notify your team beforehand so we can balance the workload of your fellow teammates. 

Growth & Education Allowance📚
We want to make sure that you have the ability to grow - maybe you want to take a Udemy course, pick up some Linkedin Learning, or participate in a webinar. We encourage our team to learn new skills and better existing ones.
 
Wifi Coverage📶
As a remote company, our “office” is highly dependent on Wifi. We are happy to help you cover this expense with up $75/month towards your Wifi bill. 
 
Competitive Compensation💸
Even though we are a small company, we strive to be fair about compensation. We make sure that you can live comfortably on your salary, no matter where you are. Things we take into account when calculating the compensation are global averages per skillset, your local cost of living, your skills, and your experience.
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