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Join our growing Montreal-based Head Office team as our iconic brand expands aggressively throughout Canada and the US!

Our field coaches (referred to as District Coach) serve as a link between Head Office in Montreal and a designated group of franchise partners. You will assist our partners above all with sales growth but also specifically with operations, human resources, sales, compliance, budgeting, business planning, customer service, and local marketing initiatives.

As an experienced Restaurant Operator, and former franchise owner, you will rely on your experience to compel our Franchise Partners to focus on the areas of largest return. We oversee stores throughout Canada and the US from our Montreal office. You must travel and, a large portion of your time will be spent visiting each restaurant in your district, spending physical in-store time meeting with franchisees and managers to support them and to discuss the location's profits, performance, and efficiency, and addressing any issues they report as well as virtual video conference calls with the stores. You will also be provided with data from third-party auditors and customer feedback aggregators to become closely familiar with the operations of each of the shops in your designated territory. You will work with the shops in your district to drive revenue, profits, performance, and efficiency. As a district coach, you have input into hiring and training across your restaurants, share best practices, and you are responsible for ensuring employee performance meets BeaverTails' standards. You will help branches stay up to date with company policies and you will ensure focus on increasing sales and building productive customer relations. The successful candidate will be in charge of the district's day-to-day operations and will promote our company policies and guidelines.


  • Act as a liaison between the headquarters and the area's branches by making regular visits and interacting with shop and mobile management
  • Motivate each shop to run smoothly and meet their business plan and projected revenues
  • Be responsible for operational standards and practices of each shop
  • Apply innovative approaches and techniques to maintain our marketing value and stay ahead of competitors
  • Oversee and be directly involved in all training aspects of new franchisees in your district
  • Coordinate with, report, and make recommendations to senior head office management in order to grow market share, improve customer experience and drive growth
  • Ensure that all projects are executed profitably and in compliance to standardized business best practices
  • Transmit and foster the company's core values as a brand and culture ambassador
  • Cultivate and grow a strong team of committed franchisees and managers
  • Apply innovative approaches and techniques to keep updated with the competition
  • If necessary, participate in the realization of ad hoc projects
  • Actively participates in company activities and team meetings
  • Performs all administrative tasks related to his position (eg: production, different documents, expense accounts, etc.)
  • Keep their immediate superior informed of any problematic situation and formulate his recommendations for improvement


  • Proven ability as a District Manager to lead and motivate partners to execute a common vision
  • Ability to travel and be away from home an average of 60 to 70% of the time
  • Be available evenings and weekends as required (we expect this to involve 1-2 weekends per month)
  • Time management and planning / organizational skills
  • Resourceful, you will be able to think on your feet when candidates ask tough questions
  • Proficient computer skills (Zoho One, MS Office)
  • You are a DOER; you favor execution and disdain drama
  • Drive goals and results through active listening
  • BA in business administration, sales, or relevant field
  • Entrepreneurial mindset and clear thinking
  • Business development and strategy implementation knowledge
  • Front-line restaurant industry experience: bonus if this is in the snack space or if you had a franchise of your own
  • Own a car and a valid driver's license
  • Strong leadership and decision-making skills
  • Ability to sell, manage and drive growth
  • Excellent customer relationship management skills
  • Must be able to come to our Montreal head office every day


  • Iconic brand and unique product with a 43-year history of success
  • Dynamic team in energetic growth mode, led by a seasoned Franchise Development professional
  • Overall mentoring from the seasoned executive team
  • Paid personal days
  • Group insurance plan
  • Transit stipend to help absorb commuting costs
  • Company laptop and cell phone plan offered during employment
  • Company car
  • Fun working environment

Core Values

  • You display passion
  • You inspire others
  • You exude a sense of fun
  • You enjoy being fully engaged
  • You love pressure
  • You crave action
  • You know how to finish the job
  • You are committed to developing talent in members of the team
  • You exhibit curiosity and enjoy adventures
  • You're organized
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