About Horizon Brands
Want to join a team of passionate geniuses that just sold their 8-figure brand and are now taking on their next challenge of creating multiple 9-figure brands? Horizon Brands is on a mission to launch several brands in the CPG space that will generate $100 mil in annual sales. We hire remarkably smart and driven individuals who collaborate and thrive on building a company that is disrupting the way CPGs are being developed and launched on Amazon. If this is you, let's talk.
The Role
The Amazon Marketplace Manager will oversee all aspects of our Amazon sales channel. This role requires a strategic thinker with a deep understanding of Amazon's algorithms and ecosystem, including Seller Central, advertising, SEO, and fulfillment processes. The ideal candidate will develop and execute strategies to increase sales, enhance brand visibility, drive traffic, and increase conversion rates by creating compelling and optimized listings, make data-driven decisions, and ensure operational excellence on the Amazon marketplace.
Key Responsibilities:
- Marketplace Strategy & Management
- Create and execute a comprehensive strategy for product listings, pricing, promotions, and advertising on Amazon.
- Monitor and analyze marketplace trends, competitor activities, and customer behavior to identify opportunities.
- Product Listing Creation & Management
- Direct creative team to produce main and stack images that maximize CTR and CVR.
- Optimize sales copy with relevant keywords and compelling product descriptions to enhance search visibility and conversion rates.
- Implement A/B testing to improve conversion rates.
- Ensure compliance with Amazon's policies and guidelines for product listings.
- Inventory & Supply Chain Coordination
- Collaborate with the supply chain team to ensure adequate stock levels, timely replenishment, and forecast demand.
- Address any logistics or fulfillment issues promptly.
- Monitor inventory performance metrics to avoid stockouts and overstock situations.
- Performance Monitoring & Reporting
- Analyze sales data, customer feedback, and performance metrics to identify areas for improvement.
- Generate weekly reports to inform stakeholders of performance and areas of improvement.
- Track key performance indicators (KPIs) such as impressions, click-through rate (CTR), conversion rate (CVR), and advertising cost of sale (ACOS).
- Advertising and Promotions
- Develop and manage Amazon PPC campaigns (e.g. Sponsored Products, Sponsored Brands) to increase product visibility and drive sales.
- Plan and execute promotions, discounts, and deals (e.g. Lightning Deals, Best Deals, Coupons) to stimulate demand and attract new customers.
- Execute strategies that send external traffic from social media platforms like TikTok and Instagram to our Amazon listings.
- Customer Engagement
- Thoroughly monitor customer reviews and feedback to maintain a positive brand reputation by ensuring:
- The customer service team provides an exceptional customer experience
- The R&D team addresses product defects, if any
- The marketing team addresses inaccurate advertising content by ensuring it aligns with and meets our customers' expectations.
- Implement strategies to improve customer satisfaction and loyalty on the platform.
- Cross-functional Collaboration
- Work closely with marketing, new product development, and customer service teams to ensure alignment and support for Amazon initiatives.
- Coordinate new product launches and expansions into new categories or markets on Amazon.
- Collaborate with external partners (PPC management software) and vendors to enhance the marketplace strategy.
- Amazon Compliance
- Stay updated on changes in Amazon's policies, guidelines, and marketplace trends to ensure compliance and adaptability.
- Participate in relevant training and professional development opportunities.
Requirements
Who are you?
- Experience:
- Minimum of 3-5 years of experience managing Amazon Seller Central accounts.
- Proven track record of driving sales growth and improving performance metrics on Amazon.
- Experience with Amazon Advertising platforms and tools.
- A successful track record of sending external traffic to Amazon product listings is preferred.
- Skills:
- In-depth knowledge of Amazon Seller Central, FBA, and Amazon advertising.
- Strong analytical skills with proficiency in data analysis and reporting tools.
- Excellent organizational and project management abilities.
- Exceptional communication skills, both written and verbal.
- Proficiency with e-commerce tools and platforms; experience with third-party Amazon management software is a plus.
- Attributes:
- Strategic thinker with the ability to execute detailed plans.
- Self-motivated and results-oriented.
- Ability to work collaboratively in a team environment.
- Up-to-date with the latest trends and best practices in e-commerce and online marketing.
Benefits
Why join Horizon Brands?
- Expert knowledge from highly experienced Amazon Sellers, ranking among the top 1% of FBA Sellers worldwide.
- Working with us will be a significant learning experience. We are committed to fostering the professional growth of our team members, empowering them to excel in their careers, whether within our company or beyond.
- Competitive compensation increases as you advance with the company, plus twenty-one days of paid vacation.
- Stability and long-term opportunity - we have over nine years of success, with most of our team members staying for over five years. Your strong performance can lead to great success in this company.
