Remote Personal Branding: Establishing Your Online Presence for Remote Success

Remote Job HuntingWorking Remotely

Follow these remote personal branding tips, let AI do all the heavy lifting, & attract remote job opportunities while you sleep.

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Remote personal branding takes your online reputation from “Nice to meet you” to “We need this person on our team!

It can be leveraged to land legit remote positions you’re applying for or attract top roles as a passive remote job seeker open to opportunities. 

Unfortunately, building a remote brand takes time, energy, and inventive thinking.

It may also force you to step outside your comfort zone. If you find it difficult to talk about yourself or showcase your talent, imposter syndrome and creative blocks can quickly take over and sabotage the whole process.

That’s why we’re here to help!

We’re sharing our favorite tips for remote personal branding and highlighting the best AI-powered tools to help you establish an effective online presence in no time.

Looking for a remote job in 2024? Check out the ultimate guide to landing a remote job in 2024 here.

What is Remote Personal Branding? 🤔

Remote personal branding is the art of crafting an online presence that strategically highlights your skills, expertise, and unique qualities to help you stand out and succeed in the remote work landscape.

You can think of personal branding as your online reputation. It’s how you present yourself to the virtual world. In the context of remote work, personal branding introduces people to your:

  • Personal story and career experience
  • Achievements and accomplishments
  • Values and causes you believe in
  • Strengths and goals
  • Unique selling points (USPs) and what makes you stand out
  • Personality, perspective, and voice (how you speak)

Your brand should be a seamless, cohesive representation of who you are and the value you bring to the table. It should help someone who casually shows up on your online doorstep understand your vibes and want to know more about you.

The Importance of Remote Personal Branding 🤩

Remote personal branding defines you personally and professionally in the remote workforce. It helps amplify your visibility, prove your prowess, and attract more opportunities.

Research shows that 98% of people want the option to work remotely [*]. But the competition for remote roles has gone from friendly matches to full-on esports championships — remote and hybrid jobs are attracting seven times more applicants than in-person roles [*].

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Personal branding for remote workers lets you:

  • Take control of search results. What pops up when someone Googles you? Optimize your website, portfolio, and social media channels to ensure they appear first in search results pages. Adding industry-specific keywords can also increase traffic to your pages via organic searches (i.e., those without your name but for a general keyword like “developer”).

  • Pitch hiring teams 24/7/365. A remote job seeker’s online presence becomes an on-demand elevator pitch that works around the clock. Building an online reputation for remote work gives employers confidence that you can perform in virtual roles.

  • Boost remote job application success. Creating a personal website or portfolio proves you can learn new virtual systems, have the tech skills for remote work, know how to communicate asynchronously, and have the discipline to work independently.

Personal branding for freelancers and job seekers must remain consistent across all platforms. Your branding should shine like a beacon for potential employers to recognize you no matter where they stumble upon your digital footprints.

So let’s dive into how to create this cohesive picture of who you are.

How To Build + Elevate Your Online Presence The Easy Way

Our guide on How To Build Your Personal Brand To Boost Your Career outlines a super easy 7-step remote personal branding strategy. 

It’s the perfect crash course for beginners to learn how to build a personal brand remotely and includes several remote personal branding examples. If you haven’t read that guide, take a minute to check it out now. We’ll wait for you here. 😊

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All set? Glad to have you back! 

Now that you have a solid foundation, we’ll build on those basics to step up your online personal branding using the power of AI. 

The goal isn’t to use AI to replace all the steps you should take in that guide. It’s to enhance and speed up the work you actually do.

So let’s go through your personal remote branding checklist:

1. Map Out Your Core Identity & USPs 😎

Establishing an online identity for remote success starts with understanding who you are, your unique selling points, and how you add value to remote teams.

Our personal branding guide discussed finding your top USPs by considering your strengths, passions, and motivations. The easiest way to brainstorm this step is by using an AI-powered mind-mapping tool.

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Mind-mapping empowers you to capture, organize, and visualize your thoughts. Once you brain-dump all these on a virtual whiteboard, you can structure your selling points clearly and efficiently. 

AI takes mind maps to the next level by suggesting and generating keywords, responsibilities, strengths, and key selling points employers seek in candidates like you. 

Check out these free AI mind-mapping tools to position yourself as the best candidate in your niche:

When you have a complete picture of what you’d like your brand to represent, it’s time to: 

2. Name Your Superpowers 🌟

Every brand needs a name; the same goes for your personal branding.

You can always rely on your full name to carry your brand.

But if you want to show off your creativity, boost your search result visibility, and stand out, we recommend coming up with your own special brand name.

AI-powered naming generators are spectacular for this task. They can combine your name and industry-specific keywords to generate unique brand names you may have never thought of. 

Try out these name generators to score a batch of catchy, memorable, brandable ideas in a few seconds:

Plus, many AI name generators also offer instant domain searches to make sure your awesome name is an available domain for your website/portfolio.

But the best part? The free logo maker.

Every brand needs a distinct logo to cohesively and seamlessly connect all their digital touchpoints. 

Once you have an epic logo, you can add it to your website, social channels, resumes, cover letters, and more — it’s the ultimate sign that you mean business.

Here’s an example: we used namelix and entered the keywords “website developer,” “java,” and “python.” This resulted in names and logos like:

You can play around with different keywords and designs until you find one that suits your aesthetic. Easy peasy!

3. Establish a Home Base With Your Website 🏡

Whether you’re hoping to attract more clients or aiming for full-time remote employment, online visibility of your skills and expertise is the most crucial aspect of your branding.

That’s why a website makes the ideal hub for everything from your personal story and social links to your downloadable resume and work portfolio.

So many no-code website builders now come with hundreds of templates to create your remote work digital footprint. Choose one that best explains how you’ll add value in the virtual workplace. 

No matter which template you pick, it’s vital to build a remote job portfolio. There are several options for tackling remote work portfolio development, depending on different remote career paths. You can showcase your skills by curating your best:

  • Projects and work examples
  • Shipped products, apps, and websites 
  • Published pieces
  • Visuals and designs
  • Marketing campaigns
  • Case studies
  • Client testimonials

A stunning, well-organized portfolio is like a window into your capabilities. Rather than hoping what’s on your resume or LinkedIn profile is true, employers can see you have the chops to excel because you’ve already done so.

Fresh out of school or want to land a remote job with no experience? Feel free to create “sample examples” in your portfolio. Imagine how you’d help your ideal client/employer tackle a challenge, and your creative problem-solving might impress hiring teams despite your lack of career history.

4. Choose Your Aesthetic Adventure 🎨

One of the best virtual personal branding tips is actually one of the most fun to tackle: your design aesthetic.

Your aesthetic is the visual or artistic style that conveys your perspective, vibes, or design sensibility. It includes choices like your personal:

  • Color palette
  • Website typography/resume fonts
  • Visuals (i.e., stock photos or graphic designs)
  • Social media image filters

According to remote work marketability techniques, your brand should convey a clear, seamless, cohesive aesthetic across digital touchpoints. So if your website is a sunny slice of bold, bright colors, your resume and Instagram shouldn’t diverge into the basic black-and-white only realm. 

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Even though you should never judge a book by its cover, first impressions in the virtual world come down to appearances. Researchers say:[*]

  • First impressions of your site are 94% design-related.

  • It only takes 0.05 seconds for visitors to form an opinion about your website.

  • 46% of people use a site’s visual appeal and aesthetics to decide credibility.

  • 38% of people will stop engaging with a website if it’s unattractive.

Luckily, you don’t have to be an artist to paint a captivating picture of your vibes. Take these resources for a spin:

  • Learn the science of color psychology. Whether unconscious or otherwise, colors evoke different emotions, reactions, and modes of thinking. Understand and harness the power of each color to inspire feelings like trust, success, friendliness, creativity, honesty, and more.

  • Let Khroma’s AI decide your brand colors. Pick a few of your favorite colors, and Khroma’s AI generates limitless brand palettes using colors you like while blocking ones you don’t. 

  • Find the fonts that speak like you do. Your font choice says a lot about you — whether you’re traditional and professional or innovative and friendly. Font Joy is font pairing made simple. Its deep learning spawns tons of unique font combinations that share an overarching theme yet have a pleasing contrast. 

Your brand colors and fonts give a peek at your personality and ensure consistency for new connections, so don’t skip this step.

5. Take the Guesswork Out Of SEO & Keyword Research 🔎

Search engine optimization (SEO) and keyword research are essential to personal branding and remote job hunting strategies. 

Sprinkle the right keywords throughout your website, resume, and social profiles, and you’ll show up in search results, beat applicant tracking systems, and land more interviews.

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Most AI tools can now perform your keyword research with a few prompts. Just ask ChatGPT, Google Bard, or CopyAI to brainstorm these by plugging in your job title, industry, experience, education, skills, and more.

These keyword generators can help you leave a trail of digital breadcrumbs for hiring teams straight to your door.

6. Optimize Your Social Channels 🧲

We shared the basics of optimizing your social channels in that guide to remote personal branding. Follow those tips, but remember that crafting a remote professional image these days is more about being authentic than having a professional headshot.

That’s why every social channel should contain a compelling headline that encapsulates your expertise and tells a story – your story. What led you to remote work? What value do you bring? 

Strong resume headlines are straightforward, descriptive, and contain keywords decision-makers are searching for. The same goes for social media headlines. 

And now you can turn to AI for help with X (formerly Twitter), Instagram, GitHub, or LinkedIn profile optimization for remote work.

Copy.AI’s free LinkedIn Headline Generator generates headlines and short bios that engage your audience, drive more traffic to your website, and boost your search engine rankings. You can use different options to attract hiring teams across your social channels.

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Pro Tip: When hiring teams scout your online presence, your social media, blog posts, and that weird comment on a cat video are all under scrutiny. If you want to hide your #SundayFunday brunch cocktails, consider setting your personal accounts to private and creating accounts geared just for your brand.

Social media branding for remote professionals means continuing your website’s aesthetics and sharing/posting safe-for-work (SFW) content relevant to your industry and experience. Which brings us to:

7. Let AI Do the Heavy Lifting In Content Creation & Curation 💡

Remote career branding tactics always recommend posting and sharing content like:

  • Blogs and ebooks
  • Vlogs and videos
  • Podcast episodes
  • Social media posts
  • New projects or works-in-progress (WIP)

But what if you’re an introvert who’s not thrilled to be in front of the camera? Or way too busy to draft podcast or video scripts?

AI can help you tap into and fast-track your content creation and curation. It allows you to focus on your message rather than the process. And it makes showcasing skills for remote employment infinitely easier.

Data reveals that 97% of employers value soft skills as much as or more than hard skills [*]. Soft skills are non-technical, interpersonal abilities that convey how you communicate, collaborate, and interact with others. 

How you process information and share your unique insights/tips can further strengthen and distinguish your brand. It also establishes you as an industry expert.

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To step up your content creation and curation game:

  • Try a free AI-powered tool like Predis.ai. This multitasker helps you find endless content ideas, create a monthly content calendar in minutes, run competitor analyses, and generate posts.

  • Learn more with recast. Become a thought leader without reading hours of material. recast turns your want-to-read articles into audio summaries you can listen to on the go, working out, etc. You’ll understand trending topics in way less time and be better equipped to contribute to the conversation on your platforms.

  • Canva templates for the win. Canva is a free-to-use online graphic design tool with thousands of templates for social media posts, YouTube videos, blog images, and more. 

Just remember the golden rule of content sharing: don’t post for the sake of posting; only post content you and your audience will find valuable. 

Remote Personal Branding + AI=Career Success ✨

Remote personal branding isn’t just about getting a job; it’s about crafting a narrative that resonates with employers, making them see you’re not just any candidate – you’re a unique, valuable asset.

So embrace your digital canvas, paint your story, and create content that sparks conversation. Spruce up your resume because you’ll soon have an influx of remote job opportunities knocking at your virtual door.

Ready to introduce your brand to hiring teams? Add your website and social links to your resume when applying to the best remote roles on We Work Remotely.

Seeking more remote job search advice? Step into the WWR Learning Portal! You’ll find free nuggets of wisdom to help you grow in your dream remote career. 

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