creatorXchange
Jobs posted: 1
ABOUT creatorXchange
creatorXchange organizes networks of creators, called Clippers, who distribute short-form clips across TikTok and Instagram for artists, labels, and brands. Over one billion views for the largest artists and brands in the world, including Sony Music, Columbia Records, and Atlantic Records, with over $1.2 million paid out to Clippers in the last year. Variety called it the viral marketing strategy taking over the music business.
Location: Remote. Full-time. Start date after our first operator cohort launches.
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Attention is the only thing a brand cannot manufacture. So they rent it.
They pay influencers. They pay Meta twenty-five dollars to reach a thousand people. They buy reach that vanishes the moment the invoice clears.
Meanwhile, tens of millions of creators produce attention every single day and are paid nothing for it. The creator economy made a few hundred people rich and left everybody else posting for free.
creatorXchange exists between those two facts.
We organize networks of creators, called Clippers, who distribute short-form clips across TikTok and Instagram for artists, labels, and brands. The clip performs. The Clipper gets paid. The artist gets real distribution instead of rented reach.
That is the company today. It is not the company we are building.
AGENCIES DO NOT SCALE. RAILS DO.
Every agency sells the same thing: its own capacity. Another dollar of revenue costs another person, another hour, another campaign run out of the same building. That ceiling exists at every agency on earth.
So we are walking away from it on purpose.
creatorXchange is becoming infrastructure. We license our systems and our creator network to independent operators who run the campaigns themselves. We are building the platform those campaigns run on. Revenue comes from volume moving across our rails, not from hours anyone here personally works.
Sixty thousand Clippers today. One million is the target.
This is a category being built in real time. Most people will read about it in two years.
ABOUT creatorXchange
creatorXchange organizes networks of creators, called Clippers, who distribute short-form clips across TikTok and Instagram for artists, labels, and brands. Over one billion views for the largest artists and brands in the world, including Sony Music, Columbia Records, and Atlantic Records, with over $1.2 million paid out to Clippers in the last year. Variety called it the viral marketing strategy taking over the music business.
Location: Remote. Full-time. Start date after our first operator cohort launches.
================================================================
Attention is the only thing a brand cannot manufacture. So they rent it.
They pay influencers. They pay Meta twenty-five dollars to reach a thousand people. They buy reach that vanishes the moment the invoice clears.
Meanwhile, tens of millions of creators produce attention every single day and are paid nothing for it. The creator economy made a few hundred people rich and left everybody else posting for free.
creatorXchange exists between those two facts.
We organize networks of creators, called Clippers, who distribute short-form clips across TikTok and Instagram for artists, labels, and brands. The clip performs. The Clipper gets paid. The artist gets real distribution instead of rented reach.
That is the company today. It is not the company we are building.
AGENCIES DO NOT SCALE. RAILS DO.
Every agency sells the same thing: its own capacity. Another dollar of revenue costs another person, another hour, another campaign run out of the same building. That ceiling exists at every agency on earth.
So we are walking away from it on purpose.
creatorXchange is becoming infrastructure. We license our systems and our creator network to independent operators who run the campaigns themselves. We are building the platform those campaigns run on. Revenue comes from volume moving across our rails, not from hours anyone here personally works.
Sixty thousand Clippers today. One million is the target.
This is a category being built in real time. Most people will read about it in two years.
