LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be a one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $30 million in funding, and acquired our biggest competitor, solidifying our leadership in the space.
We're looking for a data-driven, strategic, and customer-focused Digital Growth Marketing Manager to oversee key acquisition and growth channels.
This role is crucial for driving customer acquisition, improving lead quality, optimizing cost-per-lead, and enhancing our reputation across multiple platforms and brands
Channel Management: You'll manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility. This includes handling partnership, affiliate, and local listing channels to ensure a comprehensive approach to customer engagement.
Customer Success Oversight: You'll guide our partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships.
Reputation and Review Management: You'll manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences.
Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition, ensuring an optimal posting frequency to maintain a steady flow of new pro signups.
Process Automation: You'll utilize tools and technologies like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.
Referral Program Growth: You'll develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results.
Cross-Functional Collaboration: You'll work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives, ensuring that our efforts support overall company goals.
Exploring New Channels: You'll constantly evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth.
Requirements
Channel Management Expertise: You're skilled at optimizing lead conversion through effective management of lead partners, marketing automation platforms, and customer communications. You excel at analyzing performance metrics, implementing data-driven improvements, and maintaining high service quality standards across multiple channels.
Experience with Multi-Channel Acquisition: This role is more than managing a single channel - it requires overseeing multiple acquisition channels at scale, each with unique demands and seasonality. You've successfully managed paid, affiliate, and local listings channels to drive growth, with experience in balancing acquisition goals across a variety of digital marketing platforms.
Data-Driven Marketer: You are both analytically minded and business savvy, skilled at interpreting data to inform strategy. Proficiency in data tools like Excel and SQL is a must. You can translate insights into actionable strategies, sharing results with stakeholders to guide decision-making.
Process Automation and Efficiency Mindset: You're resourceful, always looking for ways to increase efficiency through automation and AI. You have experience with tools like Zapier to streamline workflows, enabling the team to scale acquisition efforts while reducing manual work.
Hands-On and Team-Oriented: As a key contributor, you'll be directly involved in the daily management of channel operations. You work well within a team, actively handling tasks, and collaborating across departments to ensure smooth execution and alignment with broader goals.
Benefits
