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Responsibilities:

Collaborating interdepartmentally to align campaign launches and strategies
Providing ongoing reporting into campaign performance across multiple stakeholders and internal teams
Measuring, expanding and evaluating relevant media KPIs
Building and planning out media buys for various ad platforms and overseeing the day-to-day execution of media. Including, paid social (Facebook/Instagram/Tiktok/Snapchat) paid search (Google & Bing), programmatic, OTT, Native
Managing the overall budget for digital paid media
Working with internal and external parties on establishing and refining creative strategies
Integrating media buys with new and existing SaaS platforms (i.e. Segment, Marketing Evolution)
Exploring and testing new and existing revenue streams
Maintaining knowledge of industry best practices and new technologies

Requirements:

3+ years experience in digital media buying (paid social / paid search)
Post-secondary degree specialization in Advertising and/or Marketing OR equivalent professional work experience
Strong written and verbal communication skills
Strong analytical skills imperative
Must work collaboratively with internal and external partners
Positive disposition with the ability to work under tight deadlines and deliver quality work
Detail, accuracy, and mathematical competency is a must
Good working knowledge of Microsoft Word and Excel and/or Google Sheets and Google Doc
Ability to understand and execute across all forms of digital-display, programmatic, video, and mobile
Solid personal organizational skills
Driven desire to develop and excel in media career
Ability to balance assignments while maintaining a flexible approach