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Overview
Backed by
Craig Zingerline,
Growth Minded is a boutique micro-agency focused on helping early stage through growth startups grow. We're looking for a Growth Lead to help us service our clients and help us reach our company goals.
What we do
Clients hire us to help them find, convert, and retain customers. We work from high level strategy down into channel level tactics, and every layer in-between. As a company and team we care deeply about solving the challenging problems our customers face, and typically own major components of the marketing side of their business.
We focus first on marketing strategy development, then deliver tactics through a thoughtful, experiment driven approach. Our customers trust us with their business - and we take our work seriously.
The role
We are looking for a talented Growth Lead to join our small team. We care deeply about partnering with hardworking, thoughtful, and intellectually curious individuals who are strong generalists in marketing, talented at writing and content framework development, strategic thinking, and who have the ability to go deep into the weeds, helping execute campaigns for our clients.
Strong client facing skills are a must - you must present well, be able to take feedback and think on the fly, and bring thoughtful, actionable work to the company each day.
Job Overview
As the Growth Lead, you will own the growth strategy and execution across various channels, focusing on customer acquisition, activation, retention, and monetization. You will work closely with client product, marketing, sales, and analytics teams to drive user growth, create scalable strategies, and optimize conversion pathways to help our clients achieve and exceed their growth goals.
Key Responsibilities
Develop and Implement Growth Strategies:
-- Deep understanding and audit of the client’s current state of growth.
-- Design and execute growth strategies that cover the entire customer lifecycle, including acquisition, conversion, retention, and expansion.
-- Identify new growth opportunities for our clients through data analysis, customer insights, and market research.
-- Rank the opportunities and present evidence as to the order in which execution of the strategy should follow.
Experimentation and Optimization
-- Lead A/B testing initiatives and growth experiments to improve customer acquisition and conversion rates.
-- Develop an experimentation framework to quickly validate ideas and scale winning initiatives.
Data-Driven Decision Making:
-- Analyze data to understand the effectiveness of growth initiatives, measure KPIs, and make informed decisions.
-- Use customer segmentation and cohort analysis to uncover opportunities to increase user engagement and LTV.
Channel Ownership
--Manage and optimize channels like paid media, SEO, content marketing, email, partnerships, and referral programs. You do not need to be an expert in all channels - we would never expect that from any single person, but you do need to be an expert in at least one area of marketing that you can own.
--Work with cross-functional teams to create and refine messaging, product positioning, and user experiences.
Collaboration and Leadership
-- Collaborate with both internal and client teams across marketing, product, and sales to ensure alignment in growth efforts.
-- Act as an owner within our small company, doing what it takes to help our clients succeed.
--Ability to diplomatically assess tradeoffs between competing objectives.
Customer Insights and Feedback
-- Gather customer feedback to inform product development and growth strategies.
-- Stay close to customers to deeply understand their needs and identify ways to add more value.
Requirements
--Proven experience in a growth role, preferably at a startup or fast-paced environment.
--Strong understanding of growth metrics and KPIs, including CAC, LTV, churn, and conversion rates.
--Experience with growth marketing tactics across paid, organic, or partner channels.
-- STRONG copywriting and content skills. Almost everything we do requires great content. We have an in-house editor that you can leverage but you'll need to be leading efforts on content for multiple clients.
-- Deep interest and/or experience in leveraging AI tools to boost your productivity. We are a high output company even though we're small in size. We prefer candidates who are already deeply leveraging AI, but at a minimum, you should have the desire to learn new tools to increase your productivity.
--Strong ability to learn as you go.
--Ability to manage multiple projects and priorities in a fast-paced environment.
--Analytical mindset with strong experience using data to drive decision-making.
--Hands-on experience with marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, Mixpanel).
--Excellent communication skills and the ability to work cross-functionally.
--Passionate about user experience, data-driven decision making, and continual learning.
--Hardworking, thoughtful, and intellectually curious—a self-starter who values continuous improvement and collaboration.
Why Join Us?
--Be a part of an exciting growth journey at a dynamic company that is in growth mode ourselves.
--Work with a talented, passionate, and collaborative team.
--Enjoy opportunities for professional growth, creativity, and autonomy.
To apply, fill out the form below.
About the role
We're going to offer a strong starting salary with a monthly bonus plan. Benefits are included.
Base Compensation: $55,000 to $80,000 USD or local currency equivalent based on experience in this type of role.
Bonus: Profit share to be reviewed as part of job offer. We're profitable and growing, and profit share potential is high.
Potential for equity in the company will be considered after an initial evaluation period.
