Lead Content & Communications planning, execution, and metrics reporting, inclusive of content creation and curation, PR, influencer marketing, social media coordination, and partnership co-marketing
Develop proactive short and long-form content, communications, and PR strategies and initiatives, and coordinate execution with internal team and external partners
Work with Marketing and Management teams to articulate key messaging for audiences
Lead the Community Outreach and Social Media associates to drive the Content and Communications calendar for internal (blog, website, community), and external channels and submissions, including white papers, reports, articles, scripts, byline/contributed content, speaking opportunities, and awards
Plan and produce thought leadership, press, and partner engagement events
Partner with Community Managers to align content, PR, and social media efforts
As a major goal, work on and increase the following metrics: TVL, Trading Volume, DAU, Amount of transactions