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Parade is a self-expression brand.
Parade is a self-expression brand. We make Creative Basics—underwear that celebrates who you are today. We believe that women’s underwear is a replenishment category that needs a mass-market challenger brand focused on delivering style and fabric innovation. Our DNA is community-first and catalyzed via mobile experiences because we know it’s the best way to find her. Parade has been honored by the Webby Awards and featured in InStyle, Nylon, Teen Vogue. Refinery29, Forbes and other publications. Parade has raised more than $6M to date from top investors such as Greycroft and Lerer Hippeau, and the founders of Warby Parker, Casper, Bonobos, and Away. In our first full year, we're on track to do $10M in revenue and sell over 750K pairs of underwear!