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Changing the way we think about body odor.
Lume was invented by an OB/GYN to give her patients a solution for day-to-day odor they were experiencing that affected their confidence. It turned out to be an effective aluminum-free deodorant for underarms too! Lume launched in October 2017, and we've been growing exponentially since then. It's not just a deodorant, it's been life-changing for so many!
Lume is an aluminum-free deodorant that you can use anywhere on your body. It actually prevents odor from happening in the first place, instead of attempting to cover it up. It's vegan, cruelty free, and baking soda-free, so it won't cause rashes like other natural deodorants. It's also water-based, so it won't stain your clothes. Lume has clinically-proven 72-hour odor control, and in a head-to-head study, we found that our odor control lasts six times longer than our competitors. Our patented formula will change the way you think about body odor.