Miami, Florida

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To bring affordable, convenient, and sustainable mobility to all people.

The car-rental and car-sharing industry is not built for the needs of college students. There are a limited number of cars which are prohibitively expensive for most students. Even worse, students are often charged excessive insurance and underage fees or entirely barred. Ride hailing apps are no better as multiple trips quickly add up.

Lula solves this by creating a marketplace that allows college students to rent cars from other college students. That makes for inherent fairness and takes an unused resource that is sitting in a parking lot. Students with cars can make money without being distracted from their studies, and their classmates have access to affordable, convenient transportation. Best of all, studies show that model reduces carbon emissions due to fewer vehicles on the road.