Just was founded in May 2017 after Just founder & CEO Anders’ previous entrepreneurial venture, mCASH, was acquired by the Sparebank 1 banking group. After spending six years building one of the first mobile payments solutions in Europe, he wanted to solve problems for businesses. Anders teamed up with some friends who recently had left JPMorgan where they had built the global electronic FX business. They spent hours talking to businesses involved with global trade, dove deep into analyzing traded FX contracts, and established that banks systematically price discriminate their customers. The unfair pricing practices employed by banks and the need for more transparent market mechanics became the basis for the first product offering from Just: FX Analytics. Today, Just creates software solutions to transform how corporate treasurers globally manage FX, connecting business intelligence and analytics capabilities directly to transparent financial market data.