Invoca is addressing the gap in today’s marketing cloud by making phone calls just as measurable and actionable as a website “click.”
What does Invoca do?
Invoca’s call tracking and analytics platform helps marketers get conversion reporting and campaign attribution from inbound phone calls. Powered by award-winning AI, Invoca allows marketers to dramatically improve their advertising return on investment by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns.
With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with the leading marketing technology platforms such as Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce.
Invoca has raised over $60M from Accel Partners, Upfront Ventures, Morgan Stanley Alternative Investment Partners, Salesforce Ventures, and Rincon Venture Partners.