display.io


New York


Jobs posted: 1


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Display.io uses technology to create better advertising experiences for mobile apps


Summary:


This is a great opportunity for an experienced to demand generation expert who values the freedom and flexibility of working from anywhere to build and own a new marketing automation cycle for a killer new advertising product. 


What we do:


Display.io uses technology to create better advertising experiences for mobile apps. 


Our app publisher partners like tumblr invest huge amounts of time and resources building a user experience that delights their audiences. But when they turn to advertising to generate revenue they are forced to trade-off this hard earned user experience for ads that are obstructive and interruptive. 


We don’t think this trade-off is necessary and we’ve just launched a product that proves it. 


What we need: 


We need you to develop and execute an effective Account Based Marketing strategy through Hubspot for our newest product that turns prospects into MQL’s, SQL’s and ultimately new customers. 

  • Build effective automation workflows and sequencing
  • Launch marketing campaigns through email & paid channels (Linkedin, Google, FB) 
  • Optimize landing pages, ad creative, copy and ad campaigns to drive down CPA costs
  • Create new content ideas that evangelize our product
  • Evaluate, recommend, and test new marketing channels
  • Meet Sales Qualified Lead targets


The experience you’ll need

  • 6+ years experience in B2B demand generation 
  • Expert in using marketing automation software platforms (We use Hubspot) to build successful ABM campaigns 
  • Experience in paid media and ad optimization
  • Expert at applying insights from marketing analytics systems (Google Analytics, Hotjar etc) to optimize marketing automation campaigns
  • Demonstrated ability to generate valuable content ideas that evangelize our product and lead to successful marketing cycles
  • Expert communicator both written and verbal
  • Track record of success in building and operating marketing automation campaigns  


Bonus:

  • Hubspot certified expert
  • Ability to write HTML, CSS
  • Experience / Knowledge of advertising industry


The Perks:

  • Work from anywhere
  • Membership to a shared office space available
  • Unlimited Vacation
  • Generous Health Insurance
  • Laptop, software and work furniture