Brilliant Metrics was formed in 2014 by Steve Robinson, a digital marketer and recovering software developer, after successfully coaxing a few traditional marketing clients to venture out of their tried-and-true campaign comfort zone and try something different. He suggested that, instead of time-boxing their efforts and spending all the production budget on the front end of their campaigns, they start smaller and leave time and money to optimize along the way. The results were amazing. Steve wondered, what if all clients worked this way? To find out, he set out to create an agency built around this campaign-killing, optimization-driven, experience-based philosophy.
Since then, Brilliant Metrics has grown into a small, talented team of geographically-dispersed professionals. We’ve gathered a loyal roster of clients who value our education, counsel, strategy and execution and see us as the key to getting to the next level in their marketing and business.
Internally, Brilliant Metrics attracts individuals with a certain set of values. These core values
are a part of who we are, not just a company line. We believe “boss,” “supervisor” and “employee” are dirty words. “To employ” is to use, and human beings should never be used. Likewise, everyone we hire is a responsible adult and shouldn't require supervision or bossing to be successful. We empower each other to meet obligations, and we expect everyone will rise to the challenge and produce results.