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Director of Marketing


Full-TimeSales & Marketing
Description
At Onward Rides, we provide the world’s safest, most reliable transportation for older adults or those needing extra assistance. We are passionate about social fighting isolation for those who can no longer drive, and being a great companion to some of the least served members of our communities.

We are making a significant impact on peoples’ lives every day.  We are motivated by this and want to work with employees and drivers who are similarly inspired by our mission.  

Internally, Onward is a tight knit team of kickass individuals. We have many areas of our team nailed. We’re getting drivers, managing operations and building an incredible technology platform. But one gap we’re eager to fill is marketing. 

Job Description
We are a direct-to-consumer company and this role will be focused on owning all areas of Onward’s relationship with our customer. 

This role will be responsible for establishing a marketing and branding strategy alongside monitoring, measuring, and analyzing all of Onward’s marketing initiatives. You’ll work as an individual contributor to create scalable processes that ensure best practices in all lead generation and PR activities so we can effectively nurture and capture a consumer audience. Demand-gen experience should be a big part of your skill set. In addition, because many of our customers are offline you’ll define and execute an offline marketing strategy. In all activities you’ll work closely with other areas of the company including the founders and sales/BD team to align your marketing efforts with product development, operations and sales activities.

Onward is moving fast and building a next-generation transportation company. You’ll be working in a fast-paced environment managing multiple projects at once.

We are a fully remote company. You’ll need to be comfortable working remotely and communicating with others through digital channels (Slack, Zoom, etc.)

For benefits, we provide health benefits, flexible vacation, ability to work from anywhere, and the opportunity to build and shape a company from the ground up with two successful co-founders (Mike & Nader) who have built and scaled companies before. 


Responsibilities:
  • Manage technical aspects of key marketing systems (marketing automation, CRM, Google Ads, Facebook, etc.) used to generate, distribute, and report on leads.
  • Own and manage Onward’s brand and messaging
  • Own and manage all content and PR activities including the management of our social media efforts (Twitter, Facebook, etc.)
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.

Requirements:
  • Strong analytical skills and experience with reporting and data analysis.
  • Proficiency in marketing automation systems and integrating those systems with other technologies.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
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