Marketing Communications Specialist
Posted
NaturalForce Nutrition Inc.
Headquarters: Remote (U.S.)
http://naturalforce.com
View all NaturalForce Nutrition Inc. jobs →
Marketing Communication Specialist
Natural Force is looking for a passionate Marketing
Communication Specialist to join our fast-paced, growing team; and to help us
rapidly scale our customer conversion efforts and increase customer LTV. The Natural Force MCS leverages multiple digital touchpoints
to turn customers into raving fans. The MCS is responsible for developing and
implementing strategy, tracking KPIs, and reporting solutions to the VP of
Marketing.
Position
Status:
Full-time
Location: Remote, US-based.
Salary
Range:
50-60k plus benefits (health insurance, 401k, paid vacation time)
The
ideal candidate for this position possesses the following traits:
Creative/Great Communicator
Technical
Willing to get “hands dirty”
Takes ownership and responsibility
Loves learning
Health/Wellness conscious
Technical
proficiency in the below skills will be required:
Email / CRM Software
Chatbots
Wordpress
Zapier
Excel
Relevant experience includes:
Building and Managing CRM Campaigns
Writing/Copy writing
E-commerce (WooCommerce)
Customer Service
Position
Responsibilities Include:
- Works in conjunction with Natural Force Digital Marketing Manager to collect customer contact information and segment those contacts into useful, actionable groups.
- Develops onboarding campaigns that systematically drive customers towards a "Wow!" experience.
- Develops activation campaigns based on strategic, product specific sales funnels that create brand loyalty, repeat purchases, cross-sells and upsells.
- Testing and optimizing campaigns on a continued basis.
- Leverages Natural Force content and integrates into campaigns and communication to maximize leads and segment lists.
- Directs the creation of email creative (copy, photographs, and video) in concert with graphic designers, videographers, and other team members.
Example Customer Onboarding Sequences to be Built:
Order confirmation email/text message
On-going delivery status email/text messages
New customer welcome email - Introduce CSR agents
Lead nurture/Cold lead conversion sequences.
Product best practices email - What to know prior to using
product, recommended/primary product use
Example Activation
Sequences to be Built:
Abandoned Cart emails
Re-order reminder email
Subscription plan reminder email
Cross-sell offer emails - Frequently purchased together
items
Up-selling offer emails - Product stacks and bundles
Sales emails - Holidays, birthdays, etc.
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Apply for this position
Email Natural Force VP of Marketing Tony Federico at tfederico@naturalforce.com