Inbound Marketing Specialist
Headquarters: Boca Raton, FL
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Hi! We're GorillaDesk.
We’ve built an amazing cloud-based software solution (SaaS) for field-service professionals—most notably, the pest control industry—that enables them to organize their business, impress their clients, and connect their team without breaking a sweat.
In fact, at the time of this posting, over 5,585 professionals trust GorillaDesk to help them quote, schedule, invoice, and get paid—faster!
Which means we've been able to achieve the rare combination of growth and profitability since our inception, five years ago.
We do it by aggressively recruiting the absolute best and brightest people and structuring our company in a way that makes them want to work here forever.
It's easy to say, but very hard to execute.
Here are the tenants we’ve embraced and how they’ve allowed us to develop a strong, motivated team, working hard towards true north:
Core Values: How we act T.I.G.E.R.
- Tinker - Try new things. Failures are learnings.
- Integrity - Keep your word. Be whole and complete.
- Growth - Push yourself. Beat Prior Bests.
- Empathy - Exist in the customer's shoes. Care for others.
- Remarkable - Lead by example.
What you'll gain:
- Autonomy -having control over your work: managing your own time and making decisions on what you do and when.
- Mastery -being able to use and improve the skills you enjoy.
- Purpose -making a difference. Understanding what you do has value.
We are also one of the early adopters of the Entrepreneurial Operating System (EOS), a new style of running an organization in a self-organizing manner that draws inspiration from agile software development and lean manufacturing processes.
Rather than hiring people for exactly one job description, we instead look to find well-rounded team members and flexible thinkers; those who can survey a wide range of sources, synthesize key insights and recommend actionable strategies to propel GorillaDesk into the future.
As a self-organizing team, our people have multiple roles and our role descriptions are regularly updated via small iterations. As their interests change and our needs change, the roles people fill change dynamically over time.
'Most startups believe in iteration of their products. Now they need to apply the same thinking to their organizations.'
– Adam Pisoni, Yammer co-founder & CTO
That said, EOS is not unstructured: you'll have a clear understanding of your current roles and responsibilities.
Even though EOS is a lot to learn, we have a great onboarding process and the rest of our team will guide you through your first few months.
Every team member gets 11 company-wide holidays per year as well as 13 paid time off days which can be used as you please.Go have fun. Don't work all the time.
Our team members also work hard, are constantly learning, and accomplish a ton for the company in the time that they are working.
WHO WE ARE LOOKING FOR
As our Inbound Marketing Specialist, you’ll be responsible for attracting traffic through search engines, social media, and blogs. Once you have attracted our ideal customers’ attention, you'll convert them into leads using leading magnets, landing pages, and conversion rate optimization. Finally, you'll help us increase our close rate by leveraging marketing automation, email marketing, and return path technology (remarketing).
Specifically, some of your responsibilities will include:
- WEB DESIGN & BRANDING
Sales Pitch Discovery & Differentiation:Discover what makes our business unique, and why customers should choose us.
Brand Messaging & Buzzwords:Create a bank of buzz words with killer messaging that our potential customers will love.
Modern Site Design:Ensure our website looks clean, professional, unique, and perfectly showcases our brand for years to come.
Site Architecture:Figure out exactly which pages we actually need, and create a butter-smooth user experience.
Money Pages:Identify and build pages meant specifically to pull lucrative search traffic that’ll actually make us money.
Mobile Optimization: Perfectly optimize our website for all screens and devices so we can reach the largest market possible.
Sitewide SEO Optimization:Ensure our website works in tandem with a killer SEO strategy to win tons of traffic.
WordPress Backend Development:Ensure our website is stable, agile and easy to upgrade. There’s a reason WP is so popular.
- CONTENT MARKETING
Competitor Content Analysis:Analyze heaps of our competitors’ best work, finding out what makes them so powerful... then beat them.
Content Strategy Development:Formulate a plan to write better, longer, and more valuable content so our business wins more leads.
Sales Content Creation:Create content that makes life easy for your sales team by smashing buying resistance.
SEO Content Creation:Craft content that seduces Google without sacrificing quality for our readers and customers.
Branding Content Creation:Develop our brand with a voice our customers love, and convert them as brand advocates.
Consistent, Charismatic Content:Deliver content that people actually enjoy reading. Over and over again. The result? More leads.
- SEARCH ENGINE OPTIMIZATION
Competition Analysis:Look closely at what’s working for our competitors and beat them at their own game.
Deep Keyword Research:Find the quickest path to success by developing a keyword strategy that brings profitable traffic to our site.
Internal & External Linking Strategy:Google rewards sites that have powerful links. So you'll build all the links we need to win the Google game.
Link Acquisition:Google judges your domain power by links. Get us the powerful links we need to make our domain a juggernaut.
Technical Audits:Don’t let a single drop of SEO juice go to waste. Get and keep our site in top shape.
- PAID CAMPAIGNS
Paid Channel Strategy:Figure out the channels that actually matter to our customers (and your bottom line).
Media Asset Strategy & Creation:All the creative work to attract clicks to our website... done.
Google Retargeting Campaign & Management:Setup and optimize successful remarketing campaigns with Google Adwords that will target prospects who have already visited our site.
Facebook Retargeting Campaign & Management:Setup and optimize successful retargeting campaigns with Facebook that will target prospects who have already visited our site.
Google Adwords Keyword Strategy:Discover the keywords with the biggest benefit to our business—that competitors are missing.
Google Adwords Campaign & Management:Create and manage smart Adwords campaigns designed to leapfrog competing ads and win more business.
Facebook Ads Campaign & Management:Create and manage Facebook campaigns that integrate naturally with our customers’ online ecosystem.
- MARKETING AUTOMATION
Lead Magnet Strategy & Creation: Create powerhouse lead magnets that actually provide value to our customers. The result will be a huge list of potential customers to market to.
CTA Strategy & Implementation: Get our lead magnets downloaded, our list subscribed to, and our inbox stuffed to the brim.
Product Cyclers: For those with an e-commerce store, we'll create a system that constantly offer enticing deals and hot offers to people who are waiting for an excuse to buy.
Sales Funnels: We typically use ClickFunnels and Drip because they're powerful automation tools that makes sales and follow-up funnels well….effortless.
Promotional Vault: Create a system that constantly offers enticing deals and hot offers to people who are waiting for an excuse to buy.
Sales Email Sequences: Create emails that keep reeling in the fish long after they’ve left our site with sales emails that actually get read.
Company Newsletters: Consistently adding value to our customers’ lives is important. Create everything it takes to build trust and rapport for the long haul.
*We don’t expect you to be able to do all these things. That’s silly and unrealistic. But we do expect you to take extreme ownership over any of the above (or your own) projects you decide to work on.
Our goal is to offer the greatest remote work environment possible.