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Director of Brand and Communications


Full-TimeSales & MarketingWorldwide

Chili Piper

81 Prospect Street Brooklyn NY 11201

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Jobs posted: 4

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The Director of Brand and Communications will be responsible for branding, content, community, and external communications for Chili Piper. Through creative branding and content initiatives, you will:

  • Position Chili Piper as the undisputed leader in the up-and-coming movement of Buyer Enablement

  • Develop Chili Piper’s brand strategy to deeply resonate among our target market and collaborate with key stakeholders to drive customer acquisition initiatives through brand storytelling

  • Work with our design team to effectively articulate Chili Piper’s brand identity and position through color, art style, iconography, and design across digital and print media

  • Ensure consistent brand style and messaging across all online and offline external communication channels

  • Create a content strategy involving team members across the company to attract new customers, empower existing customers, position our team as experts in their field, and position the company as a leader in the marketing and sales space

What You'll Do


  • Drive Chili Piper’s Brand

  • Refine and develop our brand identity and ensure it’s positioned consistently across all marketing and customer communication channels
  • Be a major advocate for the brand and inspire the rest of the team to be advocates through content production and social channels (LinkedIn)

  • Work with the demand gen team on media and creative elements in lead gen campaigns

Develop a Community

  • Build and grow a community for customers and advocates of buyer enablement in online groups (Slack groups, LinkedIn Group, etc)

Content

  • Continually develop Chili Piper’s brand and thought leadership through a comprehensive content strategy spanning blog posts, webinars, videos etc.

  • Help inspire team members across all departments to publish thought leadership content on the blog regularly and help promote and distribute it

  • Regularly find speaking and interview opportunities (podcasts & webinars) for yourself and other members of the team

  • Regularly post on company social media profiles and interact with people who engage with our content

Create Buzz with PR

  • Create and foster relationships with customer advocates, journalists, bloggers, and influencers in the B2B marketing and sales space

  • Manage and execute press releases for major company milestones and for general brand awareness among our industry and the VC community

Events

  • Set up Chili Piper hosted events for key customers and prospects

  • Strategize a future Chili Piper hosted conference around buyer enablement

What We're Looking For


  • 6+ years experience in brand marketing and communication leadership, ideally in B2B SaaS

  • Demonstrated success in building, positioning, and cultivating a strong brand

  • Demonstrated effective and persuasive oral and written communication experience

  • BA/BS Degree in marketing, communications, journalism or a related field

  • Experience working with cross functional teams to support a joint outcome

  • Motivated, driven, scrappy, and enjoys a fast paced startup environment

  • Strong proficiency and experience using Salesforce 1-2+ Years Minimum

  • Strong proficiency and experience using Marketing Automation software 1-2+ Years Minimum (Marketo, Pardot, Hubspot, etc.....)

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Please ensure you meet geographic and skills requirements before applying.

  • Share this job:


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