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Hi! We're Strategy11. We are the company behind Formidable Forms, WP Tasty, and Business Directory Plugin. No matter what product we're working on, our goal is to make big projects possible without big resources, and make complex tasks simple.  Our software is running on over 400,000 websites, and our team is growing fast.  We have tons of big plans for the future, and would love for you to be a part of it.

As a Lead Developer, you're responsible for running Business Directory Plugin and AWP Classifieds. You will be a solo developer building new features, improving existing code, squashing bugs, and working together with the Leadership, Customer Success and Growth teams. 

We are looking for energetic and fun people who love to work hard and get things done. 

Interested? See "How to Apply" below to learn more before applying.

To love this role, here’s the type of person you are:

  • You’re a self-starter who loves taking initiative and seeing things through from conception to completion. You will "own" these products and are responsible for day-to-day prioritizing, scoping, development, and testing.

  • You're an excellent communicator, fluent in both verbal and written English, who makes sure nothing slips through the cracks. We believe communication is critical and there is no such thing as over communicating.
  • You have the curiosity and desire to learn and grow your skills.
  • You are skilled at managing your personal workload, project timelines, and deliverables with a high degree of autonomy, ensuring that development goals are met efficiently.
  • You have expert knowledge to prioritize and balance new features, bugs, and maintenance.
  • You're passionate about leaving your mark on the web for all to see and are excited to work on tasks that impact thousands of users.
  • You take pride in the quality and craftsmanship of your work rather than just doing it to get it done.
  • You're a team player who is comfortable working alongside and helping other team members, and you don't take critical feedback personally.
  • You're happy jumping between front-end and back-end development tasks, or tackling tasks which require both.
  • You're happy working on tasks of all sizes - from small bug fixes and enhancements to large features/rewrites.
  • You enjoy coordinating with other teams, but are perfectly happy working alone.

Common responsibilities include (but are not limited to):

  • Execute the end-to-end development process, from ideation through deployment, ensuring high-quality standards in coding and testing.
  • Take full ownership of the development lifecycle for all new features, from initial coding through to deployment, adhering to high standards of quality and performance.
  • Actively manage a bug tracking system, prioritizing and resolving issues efficiently to maintain a seamless user experience.
  • Refactoring legacy code with a particular attention to backwards compatibility.
  • When tickets are escalated, debug customer issues in our help desk.
  • Provide technical insights and product knowledge to support the creation of marketing materials, playing a hands-on role in the execution of marketing initiatives.

Here are some skills that will come handy:

  • Excellent time management and organizational skills, with the capability to juggle multiple priorities simultaneously.
  • Strong problem-solving skills and the ability to work independently on complex projects.
  • Professional experience with WordPress plugin development, architecture, and standards.
  • Advanced proficiency with PHP and MySQL, including modern PHP practices (OOP, autoloading, traits, interfaces, etc).
  • Strong familiarity with JavasScript (vanilla JS, jQuery, etc).
  • Ability to use and extend build tools like webpack.
  • Familiarity with package managers such as NPM.
  • Experience working with third-party APIs (Eg Stripe, Mailchimp, etc).
  • Competent with version control through git and GitHub.
  • The ability to iterate and ship ideas quickly.
  • Exceptional troubleshooting skills.
  • Ability to keep complex ideas and features simple. (Simplicity is a core value!)
  • Previous freelance or remote work experience.

Bonus points if you also have:

  • Advanced proficiency in JavaScript frameworks like VueJS or React.

  • Experience with e-commerce platforms or related APIs (WooCommerce, Stripe, PayPal, etc).
  • Experience with DevOps or infrastructure management.

What we offer

Working for a fast-growing bootstrapped company is a rare opportunity, one we consider a lifestyle choice rather than a job choice. Our positions are challenging, but also come with amazing advantages and fulfillment to those who earn them. Here’s what we offer.

  • Competitive Salary.
  • Health Insurance benefits for full-time U.S. employees.
  • Work from your home. We’re spread out all over the world – United States, Africa, Ireland, Philippines, and more.
  • Unlimited PTO after 90 days of employment. We encourage employees to take the time they need for vacation, to stay healthy, and to spend time with friends and family.
  • Paid maternity and paternity leave.
  • We happily provide or reimburse software you’ll need as well as books or courses that promote continued learning.
  • We give you the opportunity to solve challenging and meaningful problems that make a difference.
  • Ability to work with some of the best people in the business through frequent interactions.
  • And in case you were wondering: no politics, no b.s., and no jerks.


This is a remote position - our team is spread around the globe! Our home base is in Utah, USA, so company operating hours are 9am - 5pm MST (UTC -7). While full coverage is not a requirement, you must be available during a portion of the day, especially from 9am - 12pm MST.

Inclusion Statement

At Strategy11 (Formidable Forms, Business Directory Plugin), we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. Strategy11 is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

How to apply?

If all of this sounds interesting, then please submit your application!

Also note, don't forget to proofread before submitting. Check spelling, capitalization, etc. This is your chance to make your application stand out :)

We won’t be able to individually respond to all applications, but if we feel you’re a strong match, someone will be in touch shortly. Qualified candidates will be asked to do a simple code challenge.

Thanks and we look forward to hearing from you!

Apply for this Position

Please ensure you meet geographic and skills requirements before applying.

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