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🔥 78 applicants

Remote Website Conversion Rate Optimization Manager


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Full-TimeSales and MarketingCanada Only
Are you a talented website conversion expert with experience in site management, A/B testing, website conversion rate optimization, and user experience? Have a bit of conversion copywriting experience or a passion for graphic design? Excited about executing highly effective website analytics, optimization, and development improvements? Like driving increased top-of-funnel, middle-of-funnel, and bottom-of-funnel conversions including MQLs, PQLs, and new customers using website optimization tools?

This is the perfect opportunity for a talented, highly motivated, self-disciplined, Website & CRO Manager who has at least 5 years of website management experience in a B2B SaaS company.

We are looking for an individual with outstanding analytical skills, a history of driving conversion rate improvements through the various stages in the customer’s buyer journey, a strong work ethic, solid communications skills, as well as a keen eye for details who must be able to work both in a team and independently.

Reporting to the Director of Content & SEO, this position is 100% remote and only eligible for those who are authorized to work in Canada.

Key Responsibilities

  • Utilize A/B testing, Heatmapping, and other UX tools to increase MQLs and sales and meet or exceed site goals.

  • Manage site navigation, search, taxonomy, categories, filters, and product placement by setting the eCommerce merchandising strategy.

  • Work with relevant teams to ensure that product information, templates, and relevant imagery are available and updated for all products.

  • Daily analysis and management of our brand’s website. This involves monitoring Google Analytics, customer feedback, Hubspot, Metabase and other data to identify opportunities to improve the user’s digital journey.

  • Work with the development team to implement site updates and improvements to make sure the site is fast and error-free for all users.

  • Work with the design and content teams to improve conversion rates, increase higher average order value, and drive site engagement.

  • Monitor competitor trends to ensure that the digital experience is in line with customer expectations.

  • Support image and content uploads where needed.

Job Benefits

  • Profit-sharing, distributed quarterly

  • Growth opportunities that come with a rapidly scaling business

  • 4 weeks vacation and paid sick days

  • Extended health benefits

  • Continued education allowance

  • Annual fitness allowance

  • Work from anywhere in the world

  • Join a bootstrapped, profitable company and a product-focused & customer-oriented team

Job requirements

  • Minimum of 5 years of experience in a fast-paced, online SaaS or eCommerce business

  • Strong English writing skills

  • Very comfortable working in a metrics-driven culture where you are accountable for specific content-related KPIs.

  • Experience with multiple A/B testing platforms

  • Expert knowledge of Google Analytics & Google Tag Manager

  • Familiarity with one or more headless CMS platforms

  • Knowledge of current UI/UX trends

Good To Have

  • Bachelor’s degree in English Literature/History/Journalism

  • Familiarity with Adobe Creative Cloud products

  • Familiarity with web analytics software

  • Previous working knowledge of Contentful (or other headless CMS systems)

  • Graphic design, image editing, and video editing

  • JavaScript, HTML, PHP, CSS, and MySQL experience

  • Intermediate or advanced knowledge of SEO best practices

  • Marketing agency experience
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