See more Marketing jobs →

← Back to all jobs

Director of Content Marketing

Posted Oct 10

Fluent City
Headquarters: Brooklyn, NY
www.fluentcity.com

HOLA!

Founded in 2011, Fluent City is an innovative language training organization, offering instruction to individuals, groups, and businesses in 11 different languages. Through in-person classes, online tools and corporate training, Fluent City provides a contemporary curriculum and highly interactive approach that has made it one of the country’s fastest-growing language companies.

ABOUT YOU

We are looking for a Director of Content Marketing to build out and execute on a content marketing strategy that drives forward our four main business lines: Group Classes, Private Lessons, Online Lessons and Corporate Training (B2B).

You have a passion for both language learning and content marketing. You’ve likely studied a few languages over the years and find joy in the pursuit. You’ve developed content as small as microcopy for a mobile button and as large as a white paper. You’ve ideally worked in a high-growth environment and created an overall content strategy from scratch for a dynamic B2C or B2B brand.

You’re a strategic, natural leader who wants to maintain an operational role by writing and editing on a daily basis. You’re a hawk for keeping a consistent voice across all channels. You’ve developed and managed brand standards and content style guides before and you’re eager to do so again for a young, growing language learning brand.

SPECIFICALLY, YOU’LL

  • Build out and execute against a robust content strategy and calendar that feeds across all channels (online and offline) to support all four business lines mentioned above
  • Write and edit weekly blog posts
  • Oversee our social media channels from concept to execution 
  • Manage and mentor a junior social media coordinator 
  • Update or create any site copy including marketing landing pages, product pages and descriptions, general company pages, etc.
  • Optimize blog posts and on-site content for best practices in SEO
  • Compose multiple weekly newsletters to an audience of 200,000+
  • Concept and collaborate with appropriate stakeholders on marketing materials such as e-books, case studies, product launches and social media posts
  • Respond to users on social media or email if needed
  • At scale, you’ll build out and manage a network of freelancers
  • Provide concise direction and feedback to any freelancers
  • Build out and enforce a company-wide style guide that all departments adhere to in writing and producing content

YOUR BACKGROUND

  • 5+ years in roles that have focused on content marketing — including overseeing social media — for a brand or editorial for a publisher
  • High attention to detail
  • Extremely organized
  • Naturally creative in concepting
  • Positive, but driven get-it-done attitude
  • Highly organized, excellent attention to detail
  • Have a strong aesthetic point of view

BONUS POINTS:

  • Can do light Photoshop or Indesign work for social and email where needed
  • Can do basic HTML for email editing
  • Familiar with email tools like Mailchimp, Sendgrid and Simon Data
  • Built out a content strategy from scratch
  • Developed content specifically for growth
  • Have a certification from Hubspot or Content Marketing Institute
  • Have a degree in marketing, business writing or journalism  
  • Managed a team of freelancers before
  • Love language learning and travel

PERKS

  • Unlimited, paid vacation
  • Equity in a high-growth startup
  • Free language classes
  • Remote work options

Help us maintain the quality of jobs posted on We Work Remotely. Let us know if this job isn’t really remote.

Apply for this position

http://bit.ly/WWRemotely