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Digital Marketing Manager - Paid Advertising (Growth Hacker)

Posted May 9

SimpleTexting
Headquarters: Miami, FL
https://simpletexting.com

ABOUT US

SimpleTexting is a friendly text message marketing platform that makes it easy for organizations of every size to engage their subscribers and boost their bottom line. We make sending mass campaigns as simple as starting one-on-one conversations, and our powerful built-in features take SMS marketing to the next level. Our customers include retail businesses, Fortune 500 corporations, churches, universities, schools, political campaigns, and unions.

WHO YOU ARE

  • You combine discipline, process, and analytical rigor with curiosity, out-of-the-box thinking, and an experimental mindset
  • You are deeply analytical and make data-driven decisions. You also appreciate strong copy and design, and are as comfortable with messaging briefs as you are pivot tables
  • You are enthusiastic about building and optimizing a state-of-the-art stack of targeted advertising and account-based marketing tools and platforms

RESPONSIBILITIES

  • Develop and execute targeted advertising programs across multiple channels, including display, social, and paid search
  • Coordinate with SEO team to ensure aligned targeting of top converting terms
  • Manage, scale, and optimize CPL
  • Test and optimize content and messages across channels
  • Experiment with new channels, messaging, and programs to find the optimal tactics for reaching target buyers
  • Oversee CPL and ROI analysis and optimize advertising programs to maximize bottom-funnel conversion rates

REQUIREMENTS

  • Advanced Knowledge of Google AdWords and Facebook Ads
  • 3+ years of startup experience (preferably B2B and SaaS) in demand generation, growth marketing, or user acquisition marketing
  • Proven track record of driving successful B2B paid acquisition campaigns across channels
  • Positive attitude and motivation to be a conscientious team player
  • Excellent written and verbal communication skills
  • Expertise in coordinating complex projects and aligning multiple stakeholders to achieve business goals
  • Excellent budgeting skills

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Apply for this position

To be considered, please email us a PDF resume at jobs@simpletexting.net and write a few non-boilerplate sentences about yourself in the body of the email. Also, please include the phrase “I read the full growth hacker ad” in the subject line of your application.