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Marketing Director

Posted Feb 1

Alley Interactive
Headquarters: New York
http://jobs.alleyinteractive.com/apply/gegqPY/Marketing-Director?source=wwr

Alley Interactive is a team of experienced strategists, researchers, designers, developers, and project managers who create digital solutions for large-scale digital publishers including news organizations and non-profit institutions. We are seeking an experienced Marketing Director to accelerate our growth in established sectors and help us expand into new ones.

Qualified applicants will have previous experience in leading a marketing practice, preferably in a digital agency or other professional services environment. They will also have a clear understanding of the agency business model as well as industry trends in both the news media and non-profit sectors. They should be ready to work with our executive team to create a professional marketing plan for each of our major service areas, for our social media presence, and to create an event strategy that maximizes our sales pipeline through effective use of our marketing budget. You’re expected to keep track of both the big picture and the little details — so be sure to include “Welcome to the world of tomorrow!” in your cover letter to be considered.

Responsibilities
  • Strengthen Alley’s reputation as the leading full-service digital agency for publishers
  • Support the revenue goals of the company by using the marketing budget to effectively generate new sales leads for the pipeline
  • Develop a unified event strategy to raise awareness of our service areas and to create new leads
  • Develop comprehensive marketing plans for each of our key service areas and our social media practice, including key metrics to measure return on investment
  • Organize and promote our presence at events, working with our Operations Coordinator to manage logistics
  • Regularly identify new promotional opportunities and events for each of our key service areas
  • Work with our Director of Editorial Strategy to create and deliver on a regular publishing schedule for the Alley Interactive blog
  • Ensure consistent brand messaging and creative assets across all mediums
  • Provide assistance to the sales team in identifying qualified leads
Qualifications
  • Proven track record of working with an organization to build an effective sales pipeline
  • Previous experience creating professional marketing plans
  • Comfortable with regular travel to events
  • Self directed with outstanding organization and multitasking skills
  • Ability to communicate professionally and effectively via tools such as Zoom, Slack, Google Apps, and JIRA
  • Experience working in a team-oriented, collaborative, agency environment
  • Must be able to rapidly adapt and respond to changes in environment and priorities
  • Bonus points if you can work in our NYC office. However, we will consider applicants from across the country.
About Alley Interactive
We offer competitive salaries and company subsidized medical, dental and vision benefits. We also offer 401(k) with company matching, a profit sharing plan, and transportation and lunch benefits program.

We have no set hours and do not limit vacation or sick time (but we require everyone to take a minimum of two weeks off). We trust our team members to get their work done and take the time off they need to recharge.

Alley was born in New York City, and we have an office in the Flatiron District of Manhattan. We also have an office in downtown Burlington, Vermont. Our team members are free to work at either of these locations, or out of their homes or a local co-working space. About a third of our team lives in the New York area, and the rest are spread around 19 other states (and counting).

Alley Interactive is an equal opportunity employer and we seek to increase diversity in the tech industry. We encourage applications from women, people of color, people with disabilities, members of the LGBTQ community, and other communities traditionally underrepresented in this field.

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Apply for this position

Please complete the application on our website at http://jobs.alleyinteractive.com/apply/gegqPY/Marketing-Director?source=wwr - be sure to send your resume and supply a few references. Recruiters: Please do NOT contact us about this job. All hiring duties at Alley are carried out by our staff.