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Paid Search Specialist

Posted Jan 6

Advisor Websites
Headquarters: Vancouver, Canada
http://advisorwebsites.com/careers

We are seeking a Paid Search Specialist to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

Responsibilities:
  • Manage the strategy and setup of all paid campaigns
  • Measure and optimize our paid marketing using dashboards, Google Analytics, and marketing analytics reports
  • Configure conversion and goal tracking
  • Setup, update and confirm website tags
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs
  • Execute A/B & multivariate testing, negative keyword research, bidding tools, competitive research & data analysis to constantly increase ROAS
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

Requirements:
  • 4+ years proven SEM experience with midsize business accounts
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords, Bing Ads), retargeting, social network advertising (Facebook, Twitter, LinkedIn and more), and content distribution and placement networks like Outbrain and Taboola
  • Strong knowledge of the following KPIs: CTR, Conversion Rate, ROAS, ROI, CPL and their benchmarks for optimal performance
  • Experience with SpyFu / SEM Rush or similar Competitive Intelligence tools
  • Experience handling marketing budgets and forecasting/reporting results
  • Must have advanced MS Excel skills (Pivot tables are a must, macros put you to the top of the list)
  • Excellent communicator with the ability to sell and convince
  • Remote candidates must have availability throughout regular business hours

Bonus Points:
  • Experience with Google DoubleClickSearch
  • Google AdWords Certification
  • Google Analytics Certification

The Perks:
  • Opportunity to be a part of a Top 5 Company to work for in Vancouver as voted 2 years in a row by BC Business
  • In additional to vacation days, you get 4 wellness days per year to use when you just need a break
  • Office Massage Chair
  • Free beer on tap every Wednesday and Friday
  • Company snacks and coffee
  • Weekly activity groups
  • More after-hours foosball games than you can handle

About us: Advisor Websites has been a player in the financial services industry since 2002, building crisp, professional, and compliant websites exclusively for members of the financial services industry all across North America through a SaaS business model. We offer an amazing culture and work environment for those who seek to learn, grow and are top achievers. Read more about our culture here: http://advisorwebsites.com/careers

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Please only online: https://advisorwebsites.workable.com/j/008E835FB2