Wirecutter is The New York Times Company’s product recommendation service.
Founded five years ago by journalists fed up with the time and energy it takes to shop, Wirecutter developed a simpler approach to giving buying advice: Just tell people exactly what to get in one single guide. The company’s purpose: to help people find great things, quickly and easily. Through rigorous testing, research, reporting, and whatever means necessary, we create straightforward recommendations that save readers unnecessary stress, time, and effort. We then monetize these guides by enabling our readers to easily purchase the products they are interested in.
Wirecutter was recently acquired by, and is now a subsidiary of, The New York Times Company. As part of the acquisition, The Times is investing in Wirecutter to accelerate its business through editorial category expansion, development of more robust product features, and unlocking of new revenue streams.