Snowplow Analytics
Jobs posted: 2
The Snowplow Story
The Snowplow story begins back in 2012 with a passion for behavioral event data and our excitement about what the future holds.
At the time, we were advising companies on how they could take advantage of their mobile app and website data about how their users behaved to inform their digital strategy, product development, and marketing.
However, we kept bumping into limitations: our clients web and mobile data was “stuck” inside Google Analytics or Omniture (subsequently bought by Adobe). We were not able to perform the analysis we wanted. And it was very difficult, if not impossible, to get the underlying data out of the tools.
The idea behind Snowplow was to provide a platform to enable any company to collect their granular behavioral data for themselves, in their own cloud account, so that data analysts and scientists could free themselves from the constraints imposed by the web analytics vendors.
Fast-forward ten years and Snowplow is now a thriving and growing product company, but the principles of the beginning remain the same today — we empower companies to track high-quality behavioral event data and use that data to execute all sorts of use cases from complex analytics to real-time recommendations.
The Snowplow Story
The Snowplow story begins back in 2012 with a passion for behavioral event data and our excitement about what the future holds.
At the time, we were advising companies on how they could take advantage of their mobile app and website data about how their users behaved to inform their digital strategy, product development, and marketing.
However, we kept bumping into limitations: our clients web and mobile data was “stuck” inside Google Analytics or Omniture (subsequently bought by Adobe). We were not able to perform the analysis we wanted. And it was very difficult, if not impossible, to get the underlying data out of the tools.
The idea behind Snowplow was to provide a platform to enable any company to collect their granular behavioral data for themselves, in their own cloud account, so that data analysts and scientists could free themselves from the constraints imposed by the web analytics vendors.
Fast-forward ten years and Snowplow is now a thriving and growing product company, but the principles of the beginning remain the same today — we empower companies to track high-quality behavioral event data and use that data to execute all sorts of use cases from complex analytics to real-time recommendations.