The mission of Kitces.com is to help real financial advisors be better and more successful, creating a 100X multiplier effect for our work and the number of consumers we can positively impact with the power of financial planning delivered by a Kitces-supported financial advicer to their clients. 

To achieve this mission, Kitces.com publishes the leading financial planning industry blog Nerd’s Eye View and the Financial Advisor Success podcast, producing award-winning commentary on financial planning strategies and practice management trends for financial advisors ranked as the most Influential, Objective, Relevant, and Useful content amongst any online media publication for financial advisors.  

Unlike traditional media sites, though, Kitces.com deliberately generates no revenue from advertising or sponsored content. Instead, we remain solely focused on creating value directly for our advisor readers in the form of one single deep-dive article each day, strengthening the awareness of and integrity of the Kitces brand through our quality and relevant content, and being compensated directly from our readers both on our site (for those who join our Members Section, hire us to speak and consult, or purchase our Kitces Courses and Summits), and through our co-owned financial services solutions for consumers (who may engage with our related financial advisory firms) as well as our business solutions for financial advisors themselves (for whom we have a number of businesses providing service and technology solutions for advisory firms).