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We're on a mission to help the best products win.

Our mission

We're on a mission to help the best products win.

It's often said that:

The best products don't win, the ones with the best distribution do.

We're doing something about that. Blanket gives the best products an unfair advantage by giving them access to the best distribution.

The first problem we're solving on our way to fulfill that mission is to automate the Sales Development process. That's prospecting, reaching out, crafting collateral, and booking sales demos.

Company values

Make others successful

You will get all you want in life if you help enough other people get what they want. — Zig Ziglar

This applies to customers and team members. We’re always striving to make those that surround us successful.

Related reading: Multipliers , by Liz Wiseman

Build 10x solutions

We steer clear of local-maxima products and instead build solutions that are better by orders of magnitude. If we want to displace existing habits and solutions, we have to aim for 10x the value.

Related reading: 10x Not 10% , by Ken Norton

Results over ego

Ego just gets in the way of good judgment. Debate, rank, and test all ideas, then let results dictate the winning formula. Always approach all problems with an experimental mentality.

Related reading: Ego Is the Enemy and The Obstacle Is the Way by Ryan Holiday

Fix things at their core

By opting to cure the condition as opposed to treating the symptoms, we fix the underlying issues. This takes a mindful approach to problem-solving.

The four general principles of root cause analysis (RCA):

  • Properly define and describe the event or problem (five whys technique)
  • Establish a timeline from normal-situation until failure
  • Distinguish between root causes and causal factor
  • Once implemented (and with constant execution), RCA is transformed into a method of problem prediction

We start with the why. For this reason, we shifted away from a feature and product(what) roadmap, to one that focuses problems and questions (why).

Related video: Start with Why, by Simon Sinek

We’re craftspeople

A person who is skilled in a particular craft.

This is how we approach what we do. Always tweaking and improving our craft, never considering that we're done learning.

Watch the documentary Jiro dreams of Sushi, about the only sushi restaurant in the world with 3 Michelin stars. Jiro accomplished this by making progress every single day. It's eye-opening.

We're students of the game.

Related documentary: Jiro Dreams of Sushi

Remote first

This is something we had clear we’d want to pursue even before the company was founded.

The flexibility that comes from working remotely yields creativity and allows (the right people) to be their best selves.

Related reading: Deep Work, by Cal Newport

Work openly

We continuously communicate what we're working on, how we're getting it done and who is involved. Everyone is entitled to know what any team member is working on at any given point in time.

We use a mixture of NotionSlack, and other tools to continually keep the whole team up to date on how our day or sprint is going.

At its core, this means that everything is available to everyone. No one should have to ask you for links, files, etc.

Related reading: Principles: Life and Work, by Ray Dalio