BetterCo
Jobs posted: 1
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BetterCo is on a mission to help people feel and be better. Its first product line, BetterBack, focuses on helping people effortlessly sit in perfect posture, easing back pain—and preventing it. Creator and CEO, Katherine Krug, became the first solo woman to break the $1M mark on Kickstarter when it launched in 2015. BetterBack went on to be a #1 Amazon Best Seller, received 5 investment offers on ABC’s Shark Tank and raised over $3M through crowdfunding.
BetterCo’s second product line, SuperStraps, launched on Kickstarter in February 2018 and has raised over $825,000 to date through crowdfunding. It’s the world’s first attachable backpack technology that boosts carry comfort by 47%: easing shoulder, back and neck tension; making backpacks feel lighter; instantly improving one's posture and redistributing the weight in a backpack closer to the spine where it can be carried ergonomically.
BetterCo focuses on creating products that provide immediate relief and long-term posture improvement so people can live their best lives.
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BetterCo is on a mission to help people feel and be better. Its first product line, BetterBack, focuses on helping people effortlessly sit in perfect posture, easing back pain—and preventing it. Creator and CEO, Katherine Krug, became the first solo woman to break the $1M mark on Kickstarter when it launched in 2015. BetterBack went on to be a #1 Amazon Best Seller, received 5 investment offers on ABC’s Shark Tank and raised over $3M through crowdfunding.
BetterCo’s second product line, SuperStraps, launched on Kickstarter in February 2018 and has raised over $825,000 to date through crowdfunding. It’s the world’s first attachable backpack technology that boosts carry comfort by 47%: easing shoulder, back and neck tension; making backpacks feel lighter; instantly improving one's posture and redistributing the weight in a backpack closer to the spine where it can be carried ergonomically.
BetterCo focuses on creating products that provide immediate relief and long-term posture improvement so people can live their best lives.